Essentials Of Marketing And Preparing An Effective Marketing Plan

• To understand the importance of marketing in today’s highly competitive marketplace.
• To understand the relationship between sales and marketing.
• To understand the importance of situational analysis and market research.
• To understand the use of strategic tools and how to apply them.
• To develop the optimal marketing mix.
• To understand and formulate the components of a marketing plan.
• To know how to implement and measure the success of a marketing plan.

This introductory course provides key insights into the essentials of marketing in a straightforward manner to enable comprehensive understanding of how the ‘Marketing mix’ is used to build competitive advantage. It explains the difference between ‘marketing’ and ‘selling’, and highlights the skills required to be successful. The programme offers many ideas for developing creative and innovative marketing solutions. Through the use of various analytical tools, participants will learn how to develop an effective marketing plan for their own products or services. Course activities will create a deeper appreciation of marketing strategy development, and implementation that participants can use in their own organizations.

Target

All entry-level marketing personnel, as well as established professionals moving into a marketing role. This course is ideal for those looking to gain a clear understanding of the core concepts of marketing, and how these can be applied in today’s competitive environment in either business-to-business or business-to-consumer marketing.